dwp creates F Store for Fashion TV, Dubai

I Love Fashion.

dwp has created a store for the first Fashion TV store in Dubai, to be rolled out across the UAE.

Fashion TV (or FTV) is a TV channel, broadcast 24 hours a day, reaching more than 350million households across the globe.

The concept is based on a ‘Love for Fashion & Diamonds: Spoken Differently, Adored Universally.’ The F Store, or “I Love Fashion” Shop, is a culmination of everything fashionable, glamorous and innovative, celebrating style and technology combined for the ultimate shopping experience.


The design layout sets the stage for a runway fashion show, a dream walk-in closet and soirée.

It has motorised ‘walking-mannequins’, a ‘smart storage system’, with iPad merchandise browsing, and metal curtains, coupled with iconic branding.


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