Emaar has launched The Address The BLVD, a 340m-tall hotel and serviced residences located in its flagship mega-development Downtown Dubai.
The 63-storey building will be the second tallest in Downtown Dubai after Burj Khalifa.
Featuring 200 hotel rooms and 542 serviced residences it will be the sixth addition to The Address Hotels + Resorts portfolio of Emaar Hospitality Group in Dubai.
Work on the project is said to commence shortly and is scheduled for completion in early to mid 2015.
Ahmad Al Matrooshi, managing director, Emaar Properties, said: “The launch of The Address The BLVD is a strong reiteration of the positive growth trends in Dubai’s real estate sector, led by the significant increase achieved in tourism, hospitality, retail and foreign trade.”
He added: “With the Address hotels in Dubai recording average 85 to 90 percent occupancy throughout the year, The Address The BLVD will further complement the city’s hospitality sector growth.”