MAPEI, manufacturer of adhesives, sealants and chemical products has appointed Emirates Ceramic as its fifth reseller in the UAE.
The announcement comes as part of MAPEI’s expansion campaign to break into other markets such as Abu Dhabi.
Emirates Ceramic, a member of Al Jaber Group in Abu Dhabi, is a supplier of ceramic and sanitary ware in the UAE.
The company also wants to have the best selection of LEED-rated building materials in the market, complementing Mapei’s eco-friendly building materials.
“Mapei is one of the most solid and recognisable brands in the market so we are excited to sign this new agreement,” said Mohsen Hankir, executive manager, Emirates Ceramic.
“Leveraging our extensive sales network, we are looking forward to help expand the market reach of Mapei and boost its market visibility. Moreover, our strategic partnerships with high-profile brands such as Mapei are in line with our commitment to offer the best quality building materials in the UAE market.”