Esra Lemmens launches the first edition of the Pop Up Academy in Dubai

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For the first time, Esra Lemmens will launch her Pop Up Academy at Design Days Dubai from March 14–18th. Already familiar with the area, the ambassador of contemporary design has realised her vision of art and design education in a format that will align with leading world design events.

She also announces that Marcel Wanders will kick off the event. Esra is happy to represent the Personal Editions Collection for the first time in Dubai as part of her mission to bring more contemporary design to the region.

She also announces that Marcel Wanders will kick the event off! Esra is happy to represent the Personal Editions Collection for the first time in Dubai as part of her mission to bring more contemporary design to the region.

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Pop Up Academy

The launch of the first edition will take place during Dubai Design Days 2016 and internationally acclaimed designer and inspiration Marcel Wanders will be kicking the launch off by delivering a commentary on collectible design and what it means to be at the crossroads of art and design at the event.

“We believe in a future with highly qualified designers who understand the world’s needs and contribute their creativity back to society. A combined conceptual and commercial approach can help to improve future businesses, as well as commercial, social and educational systems,” says Lemmens.

Conceptual Commercialism – Commercial Conceptualism

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Esra Lemmens is also the author of the book “Conceptual Commercialism – Commercial Conceptualism”, which deals with the causes and effects of acting on your vision.

“This book explains how designers work and collaborate in order to maintain a strong position in today’s design environment,” adds Lemmens.

 

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