Finnish brand brings graphic concrete to Dubai

Crevin upper secondary school, France

Graphic Concrete Ltd is an innovative Finnish company that manufactures graphic concrete and it is now launched in Dubai, UAE.

Alongside its Dubai-based partner Versatile, the firm brings a new approach to designing prefabricated concrete surfaces into the Middle East market.

The patented technology was invented by interior architect Samuli Naamanka as an industrial product for large-scale surfaces, that will allow architects to create more visually creative facades and surfaces.


Graphic concrete allows designers and architects to design attractive and durable patterns and images on prefabricated concrete surfaces such as facades, walls and pavement slabs,” explained Harri Lanning, CEO of Graphic Concrete Ltd.



The firm offers four main product lines: GCCollection™ that presents the company’s own range of design patterns, GCPro™ for designers to create their own patterns, GCArt&Design™ that allows designers to produce unique images as well as GCSmooth™ which is used for producing a fair face finish.

The desired image is printed on the membrane with a surface retarder, after which the membrane is sent to the local concrete prefabrication company. Concrete is cast on the membrane and when the retarder is washed away the image is revealed. The image results from the contrast between the fair face and the exposed aggregate surface.

“Being a standardised part of the prefabrication industry, graphic concrete is easy to use. The solution is also cost effective, as the surface is ready as such and requires no more cladding,” Lanning said.

Since its foundation in 2002, the graphic concrete solution has been used in over 600 projects in 25 countries around the world.

“We are pleased to enter the Middle Eastern market and to announce our collaboration with Versatile a business development company that will be representing our products in the GCC countries, Jordan and Lebanon. As designers and architects are constantly looking for new creative solutions to create wow effects, we believe that we have a lot to offer to this market,” Lanning commented.


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