With aims to expand into various African markets, Grohe has officially planted its footholds in growing economies like Nigeria’s.
At the launching event held at the Intercontinental Hotel in Lagos, Nigeria, scores of the country’s industry insiders attended the event illustrating the depth of the local scene.
Grohe’s chief sales officer EMEA &Americas, Michael Rauterkus held a presentation at the event, during which he commended Niger’s fast growing economy with its residential and hospitality sectors on the rise.
President of Grohe, East Mediterranean, Middle East and Africa, commented: “As a global brand for sanitary products and systems, we realise the economic potentials of Nigeria. We have been operating in Africa for a number of years now, with the establishment of GROHE in the region in the 1970s when we inaugurated our offices in Egypt.
“While North and South Africa have been in the spotlight for many in recent years, GROHE has expanded its African operations by establishing offices in East and West Africa.”