Industrial designer Kim Ramain-Colomb has created a range of brightly packaged cosmetics called Habib, inspired by traditional Moroccan makeup.
The makeup is stored in mini-clay pots which are a direct reference to the terracotta bowls that hold traditional Berber lipstick.
Referencing the smartphone culture, the designer created paper sleeves that wrap around the terracotta mold, which open with a swiping gesture used to unlock phones, among other functions used in smartphones.
The packaging itself is decorated with geometric shapes and a variety of colours which depict the product inside.
The makeup is made using traditional Aker Fassi pigment which the designer discovered at a market in Morocco. It is made up of poppy extract and can be applied without the use of a brush or sponges, simply by using your finger.
The pigment has been added to other elements in the Habibi collection including eyeshadow, blush and mixed compacts, all placed in palm-sized terracotta containers.
The collection is part of Ramain-Colomb’s diploma project at the Ecole cantonale d’art de Lausanne (ECAL) in Switzerland.