Hani Douaji designs interactive packaging for Trident

Hani Douaji designs interactive packaging for Trident gum

Hani Douaji has designed a playful and interactive packaging concept for Trident Xtra, a sugar-free chewing gum that promotes strong, white teeth.

The range includes six designs that are meant to represent three various flavours: cool mint, spearmint and peppermint.

Each package has a masculine and feminine identity, where the former is distinguished by a thick brown mustache, and the latter by luscious red lips.

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Additionally, the design applies an open gate allowing the chewing pieces to appear as teeth and the pink aluminium housing evoking healthy gums.

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