Hirsch Bender Associates (HBA) has launched its Studio division in the UAE and the wider Middle East to offer interior design solutions for the growing sector of mid-tier hospitality projects.
Catering to small and medium-sized hotels which up to recently are under-supplied, the Studio is a response to Dubai’s new incentive to address this issue. Also, with the emirate’s total hotel room number due to double to as many as 160,000 by Expo 2020, this offers a significant opportunity for Studio.
“In the UAE and the wider region, there is a growing number of small to medium hotel owners and developers who want to maintain high quality standards but can’t afford to pay high premiums,” said Justin Wells (pictured), director of Studio Middle East, who holds 20 years of experience in interior design and architecture.
“Both Dubai and Abu Dhabi posted record numbers of tourists in 2013 and the market is expected to expand further in the years to come, with the expanding segment of budget conscious travelers. We are very excited to bring Studio to the region to meet this demand,” he added.
Studio, which is a single-source solution provider, specialises in a range of developments, including three and four star hotels, restaurants, show flats, private residences, corporate offices and retail.
Studio can also provide an extension of service through the HBA brand partners for lighting design, graphic design/ signage and art sourcing and procurement.