INDEX 2012 to have a late night opening

INDEX 2012 will stay open til 9pm on the third day of the show according to organisers, dmg events.

The decision was made to encourage architects and interior designers to come to the show, at Dubai World Trade Centre (DWTC), from September 24-27, as many don’t have time in the working day. On all other days, the show will close at 7pm.

The announcement was made at a steering committee where members include Bernard Walsh, dmg and founder of INDEX, Jason Smith, marketing manager, dmg, Jenny Eagle, editor, Commercial Interior Design, Pallavi Dean, design director, Pallavi Dean Interiors and was chaired by Samantha MacDonald, dmg.

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The event company recently hired a web team to develop its online web portal and has plans to build an e directory.

“dmg employed a team of digital staff three months ago to improve the website and make it easier for users,” said Smith. “We wanted a more sophisticated online portal specific to the show and will eventually build onto it including a detailed directory. We want users to access it as their guide and product directory.”

Dean said she wants the website to act as a sourcing guide like a handbook of all the exhibitors, but would prefer to see one product image rather than a logo from each company.

Next year, the show dates have changed to May 2013 and it will be held in conjunction with The Office Exhibition.

Scarlet Opus will no longer hold a Trends Tour this year as it felt it wasn’t popular enough. This has been taken over by Dean and Eagle who will take guests on their own guided tour of the showfloor highlighting points of interest.

There are also plans to collaborate with the Egyptian Furniture Export Council to partner UAE designers with Egyptian manufacturers and display their furniture in the Bastika old quarter, Dubai.

It held a similar event called +20 Egyptian Design in Cairo, which had great success putting Egypt on the international design map.

MacDonald said this year there will be a VIP party at Attitude in Al Quoz for key buyers on the first night of the show.

“There will also be exhibitors from Finland this year and we have partnered with up and coming designers from Hackney, in London, UK to come and talk about their furniture,” she said.

Other announcements include the Contemporary Majlis Design Competition which will this year have two winners, one picked by a judging panel and the other, a People’s Choice award.

 

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