Desert Snow, the region’s only specialist in winter solutions, is providing indoor “snow rooms” in the United Arab Emirates (UAE).
The rooms, called Areasauna, are purpose-built and can be placed anywhere from spas to private residences.
They produce real “soft and fluffy” snow from air and water through a snowmaking system.
According to the firm, the idea was inspired by a Scandinavian tradition in which, after a sauna, people would go outdoors and roll in the snow to alleviate the sauna’s hot temperatures.
In the case of fat burning, it occurs because a person’s body would make more energy, when in the room, to stay warm. That extra energy can help their body burn fat, according to Desert Snow.
Although the rooms’ temperatures range between -18 to -10 Celsius, the atmosphere is not moist, because the snow produced is dry snow.
Alongside the room, the company provides a four-step technique for customers to follow once they’ve had it installed.
The first step involves walking on different surfaces to get blood circulation moving. The second involves a basic foot and hand massage, and the third involves spending some time in a sauna. The fourth is then the snow room.
Prices of the rooms start at AED400,000 ($108,898). They can be customised or made in a simple glass design.
At the moment in the UAE, there are two snow rooms at the Ottoman spa in Jumeirah’s Zabeel Saray, one in Le Meridien, and one in a private residence.
Desert Room is the only company of its kind in the Middle East. It can service the UAE, Qatar, Oman, Kuwait, Bahrain and Egypt.