Swissôtel Hotels & Resorts has partnered with textile manufacturer Jakob Schlaepfer to use its fabric and wallpapers in its interiors.
“Two particular fabrics from our collection, Phantom and Valija, were specially selected to make silk scarves for Swissôtel,” said Michele Rondelli, creative director, Jakob Schlaepfer Décor, who is responsible for its Home Décor line.
“The Phantom fabric is a high-tech material with metal fibres made of bronze, aluminium and copper that produce an iridescent shimmer in varying shades. It is also the lightest fabric in the world, weighing just 10 grams per square metre.
“Like a soap bubble, the fabric becomes more transparent the more light falls on it. This groundbreaking innovation won Jakob Schlaepfer the Red Dot Design Award and the Design Preis Schweiz Award in 2011. Valija, meanwhile, is the finest Italian silk printed with seasonal colours on a blue or grey background.”
Both fabrics incorporate the trademark Swissôtel Circles, the silhouette circles inspired by the “Wheel of Life”, bearing modern and traditional motifs from Switzerland.
The Swissôtel Circles can be found in the hotel lobbies and guest rooms and on other gift items in its online shop, and are a recurring theme throughout its hotels in 16 countries worldwide.
Jakob Schlaepfer was founded in 1904, and not only produces fabrics for haute couture: in 2008 it launched its Décor collection and now makes curtains, wallpapers and wall coverings.