Jotun launches Fenomastic range

Featuring three new themes with a series of colours that are sure to wow the regional consumers, Fenomastic My Home by Jotun has recently hit the market.

Launched at an event held at Dubai’s One & Only Royal Mirage, Jotun’s new range was on full display with its three new themes based on extensive research and new technology.

The three themes are known as: A Place of Essence, A Place of Harmony and A Place of Beauty. The first is focused on serenity, with each shade able to transport customers to new places. The colour scale varies and offers designers a chance to experience. In A Place of Harmony, Jotun reveals a fresh approach to shades of green with a distinctive palette made of soft neutral shades.


In the third theme, A Place of Beauty, customers are provided with warm and comforting options as it features blush and rose tones.

Lisbeth Larsen, global colour and creative director at Jotun, explains: “The Fenomastic My Home innovation is the perfect balance of essence, harmony and beauty; three elements we believe are essential to homes. Each of the colour themes speak to a different kind of customer with a wide range of colours to choose from.

“We hope that our passion and commitment to continually enhancing interior décor based on the latest trends from around the world is evident right through this collection.”

According to the presentation held at Jotun’s colour launch, the new Fenomastic My Home Rich Matt gives walls a fresh personality based on global design trends. The Rich Matt product offers a new colour experience for residential and commercial projects, as it provides the most accurate colours making strong colours appear soft and deep colours look rich. The most ‘accurate’ colour refers to Jotun’s ability to ensure that the colour shown on a tester is exactly the colour you get when you paint your walls.

Philip Esnault, regional category manager, interior decorative paints at Jotun Middle East, India & Africa, further notes: “We are thrilled to introduce what we believe is our most beautiful paint to the Middle East.”

Esnault concludes by noting that “Jotun has always been a brand that is dedicated to meeting the evolving design needs of customers. A key theme across the region is that customers are constantly seeking ways to be on-trend in various aspects of their life. Whether it’s their fashion style, or the furniture, or the walls in their homes.”

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