Salone del Mobile: Today is the last day to see Japanese architect Sou Fujimoto’s, who was the headline speaker of last year’s DesignMENA Summit, installation with COS during Salone del Mobile.
Entitled ‘Forest of Light’, the installation is inspired by COS’s Spring/Summer 2016 collection, exploring ideas of interaction and perspective. The darkened installation space is illuminated by towering cones of light that are created to respond to the movements of the visitors.
It also features specially-composed sounds, subtle fog and mirrored walls that create an immersive, infinite landscape where the conical spotlights become abstracted trees in a shifting forest of light.
Located in Cinema Arti in Milan’s San Babila district, the former theatre was designed in the 1930s by Italian architect Mario Cereghini, an inspiration to Fujimoto’s design as well as one that provides an expansive backdrop to the installation.
Martin Andersson, head of menswear design at COS said of the collaboration: “Sou Fujimoto has really grasped the COS aesthetic, creating an installation that is so special in its simplicity and surprising in its approach.”
“It has been great working with Sou Fujimoto on this project, we have never had such a beautifully simple installation focusing on light and the effect is incredible”, added Karin Gustafsson, head of womenswear design.
Sou Fujimoto said of the installation: “The COS pavilion is the purest realisation of the forest concept. This forest is not static, but light and people interact with one another, this interaction connects fashion, space and forest as a form of architecture”