Laticrete has launched seven Technical Design Manuals, including an eBook on ceramic tiles, on the Amazon Kindle.
The device allows users to “shop for, download, browse, and read eBooks, newspapers, magazines, and blogs via wireless networking and is a tool for businesses which subscribe to “First Mover- Advantage (FMA).”
“We are firm believers in FMA,” said Henry Rothberg, senior VP, training Laticrete. “We have recently developed seven eBook technical manuals, which are already available as apps via the Kindle online store. This makes having immediate access to technical information from Laticrete incredibly easy, but also fun.
“We were the first company within our industry to take advantage of this opportunity. And, not surprisingly, having the manuals available via Kindle proves to be extremely helpful to both existing customers and customers-to-be.”
“The importance of getting necessary technical information instantly is growing and will continue to grow and because the company is a firm believer in First-Mover Advantage, we will continue to aid in this process relative to the many worldwide sectors of construction, which our company serves.”
The Laticrete Technical Manuals available include Industrial Tile and Paver Applications Technical Design Manual; Mass Transit Ceramic Tile and Stone Technical Design Manual; Medical, Educational and Hospitality Facilities; Tiled Steam Room and Steam Shower Technical Design Manual and Tiled Swimming Pools, Fountains and Spas Technical Design Manual.