Landmarks, like the InterContinental and Crowne Plaza Dubai Festival City hotels, are lit up using Philips’ environmentally-friendly LED technology to raise awareness about the importance of breast health and early detection.
The Estée Lauder Companies and Philips have launched this global partnership as part of The Estée Lauder Companies’ Breast Cancer Awareness (BCA) campaign.
Including the landmarks that are lit by Philips as a result of this partnership, approximately 200 prominent landmarks around the world will shine a pink light this month.
“We are thrilled to be partnering with Philips on The BCA Campaign’s Global Landmark Illuminations Initiative, shining bright pink lights on landmarks worldwide utilising their innovative LED technology,” said Evelyn Lauder, senior corporate vice president, The Estée Lauder Companies.
She said this campaign has grown over the past 12 years and the company hopes the landmarks will remind people to get an annual mammogram, if 40 years or older.
“In October, we are joining the fight by doing what we do best: using the power of light to raise awareness and let people know that early detection of breast cancer can save lives,” said Marc de Jong, general manager – professional luminaires, Philips Lighting.
William Lauder, executive chairman, The Estée Lauder Companies, said the firm and Philips share many values, including reducing impact on the environment and using innovation to carry out sustainability and philanthropic initiatives.
“This partnership will enable our breast health awareness message to reach many more millions of women and men worldwide, and the use of LED lighting solutions underscores our commitment to sustainability and corporate responsibility in local markets,” he added.
The BCA campaign has previously set the Guinness World Record for ‘Most Landmarks Illuminated for a Cause in 24 Hours’ in October 2010.
Following is a list of landmarks that are illuminated by Philips this year:
United Arab Emirates InterContinental Dubai Festival City Crowne Plaza Dubai Festival City
Russia The Alexander Column in the Palace Square, St. Petersburg
Belgium RTBF Building, Brussels Flagey Building, Brussels RTBF Building, Liege
France Le Grand Palais, Paris
Italy Palazzo Marino, La Scala Square, Milan
Japan Yokohama Marine Tower
The Netherlands Philips Headquarters, Amsterdam Philips Lighting Headquarters, Eindhoven
Poland Headquarters of Bank Citi Handlowy, Warsaw City Stadium, Poznań Radio Tower, Gliwice
United Kingdom Selfridges, Oxford Street, London Jenners, Princes Street, Edinburgh, Scotland
United States The Air Traffic Control Tower at John F. Kennedy International Airport, New York, NY Philips Color Kinetics Headquarters, Burlington, MA Cira Center, Philadelphia, PA Crystal Bridge Tropical Conservatory, Myriad Gardens, Downtown, Oklahoma City, Oklahoma City, OK Hard Rock Hotel and Casino, Las Vegas, NV Pylons at Los Angeles International Airport, Los Angeles, CA Con Edison’s Corporate Headquarters, New York, NY Trump International Hotel and Tower Chicago, Chicago, IL