Light is used in shopping centres and shops to arouse emotions and create brand identities. When used intelligently, it has the potential to boost sales.
Light creates added value – especially if the lighting concept and lighting control can be identified and handled as a single unit, according to Zumtobel.
Four trends are set to shape the design of lighting solutions for presentation and retail over the next few years, according to the lighting firm:
Centre-stage settings Modern retail spaces are like a stage. Products and brands are on show, people and architecture also play a crucial role. Wide area lighting within the depth of the room is highly attractive to passers-by.
Authenticity Being ‘genuine and honest’ is crucial in many aspects of contemporary life, and this applies to the presentation of goods and brands. Creating accents using sophisticated optical systems featuring high luminous efficiency, directing the customer’s attention towards the peripheral areas and lighting the back walls with branding messages with different beam angles is important. Reducing lighting distance between the luminaire and the product, and modelling the product with variable accents from different directions enhances its authentic appeal.
Naturalness Individuals value an environment which is consistent with their cultural values and conveys emotions. There is demand for as much naturalness as possible, which can be reflected in important aspects such as regional provenance or quality. Emphasising freshness of the product through high colour rendition, the right level of illuminance and using the right light colours are decisive criteria. Setting the right colour temperature matching the product makes the surface look more natural. The interplay of variable colour temperatures across the store creates different atmospheres within the store and enhances the emotional and biological feeling for customers. Gentle illumination is also an important factor to consider in lighting. A wide range of products is sensitive to heart and infrared radiation. LED technology are the only sources of light that can go very close to the goods without damaging them.
Sustainability A fast growing trend: sustainability in environmental, economic and social terms is becoming ever more important. The possible ways in which resources can be used sparingly in retail and presentation areas are equally multifarious. LED technology effectively caters the purpose of increasing energy efficiency and reducing energy consumption. A number of reputed brands continue to switch from conventional to LED technology as it not only saves cost, but also exemplifies them as a responsible brand by saving energy and reducing carbon footprint.