MAD designs campus for world’s fastest-accelerating electric car brand

MAD releases the campus design for Faraday Future (FF) on Mare Island, which recently announced its production of “the world’s fastest-accelerating electric car.” The project site is situated in Northern California adjacent to the Napa River, where the city recently positioned it as a “zero-emission base in California.”

The entire campus covers an area of approximately 130,000 square meters, of which 20,000 square meters as building area. Taking into account FF’s ambitious science fictional and mysterious surrealism, while ensuring the basis of its operation, MAD designed an open concept campus with a compelling structure.

MAD’s proposal consists of two low, metallic structures embedded within the site’s prairie landscape, suggesting extraterrestrial objects capable of defamiliarising employees and prospective clients with the status quo of the contemporary automotive market.

The highlight of the project is the user experience centre rising into a sculptural, reflective tower. The design allows clients to watch as their car is transported from the warehouse along the elevated light rail into the exhibition hall, to right in front of them. The experience centre is open to the public and the visitors can observe the whole campus.

The roofs are entirely surfaced with modulated solar power panels, with enough production capacity to support the entire campus’ daily operational demands. The experience tower is also equipped with wind power generators to further meet the campus’s daily energy needs.

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