Having launched its first event in 1995, Maison & Objet, the world-famous design trade fair held in France, Singapore and now the United States, looks forward to its 20th edition. A lot of attention has been paid to the 2015 edition, as it marks the show’s remarkable two decades of success.
“2015 is a symbolic year for Maison& Objet,” says Elodie Renaud, marketing director.“For 20 years now, Maison & Objet has brought together home decor and design professionals around an eclectic and creative selection of products.”
In celebration of its anniversary, Maison & Object is putting the spotlight on its community of French and international designers that have grown alongside the show, establishing not only their own careers but helping develop the Maison & Objet name.
Showcased one by one from January to September in various spaces, will be different visuals that pay tribute to the Maison & Objet family of brands.
In addition to the birthday celebrations, Maison & Objet has chosen to promote up-and-coming designers from a particular area. This year, the six new designers are from Mexico.
Located in Hall 7, those who attend the fair will be able to discover the works of Christian Vivanco, Paul Roco, Liliana Ovalle, Studio davidpompa, Cooperativa Panoramica and FOAM & Perla Valtierra.
“Mexico has one of the world’s largest economies and considered a newly industrialised country and an emerging power,” says Philippe Chomat, communication director, Maison & Objet.
“According to Goldman Sachs, by 2050 Mexico is expected to become the world’s fifth largest economy. The economy is strongly linked to those of its North American Free Trade Agreement (NAFTA) partners, especially the United States. In terms of creation and design, the Mexican market is one of the most dynamic and creative.”
For the first year ever, Maison & Objet will be opening an organised competition among its six ‘Talents a la Carte’, which will involve Maison & Objet’s community to vote for its favourite Mexican artist via the show’s Facebook page. The winner will be given a free exhibition space as part of the Rising Talents, which will be hosted by the fair’s new edition in Miami Beach.
Also new to Maison & Objet is L’Espace Retail, which will offer workshop debates on topics like social media, customer experience, online retail as well as multi-channel retailing. Located in Hall 5A, L’Espace Retail will not only be offering advice for retail outlets, but it will also take time to reveal the secretes of various retail brands from around the world that have strong entrepreneurial concepts and identities.
Set for January 23-27, 2015, Maison & Objet will house more than 2,500 brands, 700 of which will be new to this year’s fair, and will offer fair goers a comprehensive overview of the latest trends in interior design.