Meraas launches mid-scale luxury hotels as part of Bluewaters Island in Dubai

Dubai-based developer Meraas has launched four new hotel brands called Evado, Re Vera, Vivus, and MQ that will range from luxury hotels to mid-market hotels. The first few hotel brands will be launched at Meraas’ Bluewaters Island, HotelierMiddleEast.com reports.

Re Vera Bluewaters and Vivus Bluewaters

The hotels are on schedule to open their doors in 2018, and will be a short walk from Ain Dubai, the world’s tallest and largest observation wheel, being built the island.

The 178-key Luxury Re Vera Bluewaters Resort will have 96 serviced apartments.

Exterior of Vivus Bluewaters Resort

Vivus Bluewaters Resort, which Meraas calls “upper upscale comprises 301 rooms and 119 serviced apartments. Guests will also have direct access to a 450-metre private beach.

Vera Standard guestroom

Meraas group chairman Abdulla Al Habbai said: “Meraas has firmly established itself as a key innovator in the UAE through its portfolio of landmark destinations. In line with our commitment towards contributing to Dubai Tourism Vision 2020, approved by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, we have identified a opportunity to introduce new, home-grown hotel brands, across different segments.”

Vivus Resort-Bluewaters - Standard Room

Standard Room at Vivus Resort

READ MORE: Relevance of heritage has become part of mid-market hospitality says Maliha Neshat, DWP

Vivus is set to become an “upper upscale” hospitality brand with each hotel offering a different design.

MQ is an “upper midscale brand” which will see the lobby as the key focus, and will combine working spaces, pop-up stores, and live music.

Re Vera (pictured) will be located in landmark buildings that are close to prominent attractions, while Evado is a collection of luxury boutique hotels, which will have no more than 80 rooms.

designMENA has reported on the rise of mid-scale hospitality and design in the Middle East region, a hot topic that was discussed during last year’s designMENA Summit.

We had also interviewed Justin Wells, who previously ran Studio HBA in Dubai. During the interview, he said the mid-range hospitality market is experiencing a boom in Dubai.

 

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