Development company, Meraas Holding, used Cityscxape to launch La Mer, a mixed-use development that will take shape in Dubai’s beachfront district Jumeirah.
Comprising four zones – the beach, a leisure and entertainment hub, North Island, and South Island – it will feature commercial, leisure, residential and hospitality projects.
Abdulla Al Habbai, group chairman, said: “Meraas Holding is committed to play a vital role in developing key Dubai entertainment and touristic projects in line with Dubai’s Tourism Vision 2020.
“Our feasibility studies have confirmed that La Mer will be one on the projects which will positively contribute to Dubai’s economy and set new global benchmarks for beachfront developments.
“The project will innovatively combine upscale living with distinctive retail and leisure attractions, an integrated outdoor living environment and engaging beach activities. La Mer will emerge as a world-class destination in the heart of Jumeirah.”