Middle East design projects by HBA London lauded

HBA London has recently won and been shortlisted in three awards programmes for hospitality projects created by The Gallery, the salon within the interior design practice which focuses on high-concept, bespoke schemes.

HBA London’s design of the restaurant and cocktail bar Améthyste at the InterContinental Phoenicia in Beirut was honoured with the top prize as Overall Winner in the SBID Awards (Society of British Interior Design).

Nostalgic aspects, such as the poolside projection of vintage black and white films depicting Beirut’s legendary panache, have been layered with a “story” derived from the 1001 Arabian Nights folk tales and the amethyst stone.


“We were instantly captivated with the jewel-toned purplecolour that seemed prevalent throughout various illustrations and interpretations of the tales,” said Inge Moore, principal, HBA London. “Purple became our signature colour and everything started to work around this element.”

In addition, the team’s design of the ESPA at the Istanbul Edition was shortlisted in the Best Interior Design, Best Commercial Design and Overall Winner categories at SBID and the awards ceremony was held at design exhibition Maison & Objet in Paris last month.

This project has also been shortlisted in the Spa, Health and Leisure category of the European Hotel Design Awards. The design brief given to the team was to provide a contemporary, atmospheric and masculine interpretation of a traditional Turkish spa. The architecture of hammams has traditionally featured a dome with star-shaped cut-outs which filter the natural light. The spa’s concept was inspired by the layered shadows cast by these. The European Hotel Design Awards ceremony will take place on November 22, 2011, at the Park Plaza Westminster Bridge in London as part of The Sleep Event.

It has also been shortlisted as a Leisure or Entertainment Venue forthe FX Design Awards 2011, while the Fairmont Nile City, Cairo, has been named a finalist in theprogramme’s Hotel category.

The interior architecture of the Fairmont Nile City, Cairo, connects the Nile’s natural beauty with Egypt’s ancient and modern forms. The Gallery was asked to create a sophisticated environment suited for the world traveller that evokes the romantic Cairo of the 1920s.

The design team delivered a comprehensive present-day retelling ofthe Deco period in Cairo, giving guests the sense of having stepped out of time.The hotel is home to one of the most distinctive and cohesive commercial collections of contemporary Egyptian art anywhere. Sourced with the help of consultants from a major Cairo gallery, the works havebeen carefully planned, collected and commissioned from international prize-winning painters andsculptors whose pieces are featured in important collections around the world.

The FX Design Awards programme will culminate in an awards ceremony on November 29, 2011, at the Grosvenor House Hotel in London.

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