The International Council of Shopping Centres (ICSC) and Middle East Council of Shopping Centres (MECSC) launched the Middle East and North Africa Shopping Centre Awards.
The marketplace is an important part of Middle Eastern culture as the traditional Souk is considered to be the first organised shopping centre, according to the organisers.
“ICSC has a long tradition of recognising the exceptional ingenuity of shopping centres around the world,” said Michael Kercheval, president and CEO, ICSC.
“We are excited to extend that tradition to the Middle East and North Africa region and look forward to seeing all of the projects and programs that apply to win one of these highly anticipated new awards,” he added.
The Middle East and North Africa Shopping Centre Awards are meant for shopping centre owners, developers, management companies, architects, designers and retailers to showcase their efforts in design, development and operation of their centres and stores.
Awards will be presented for outstanding achievement in the following three categories; Marketing, Design and Development, and Retail. Additionally, a Sustainability Award could be presented within the Retail, and Design and Development categories if the judges think the necessary criteria have been reached.
Gold winners of the ICSC Middle East and North Africa Shopping Centre Awards qualify to win the ICSC Best-of-the-Best Global VIVA (Vision, Innovation, Value, Achievement) Award in their category.
The awards will be presented during ICSC RECon Middle East & North Africa (MENA), taking place in Dubai from November 28-29, 2011. RECon MENA is a gathering of shopping centre professionals who meet for education and networking, and to promote new developments in the region.
All entries must be submitted by September 8, 2011 at www.icsc.org/menaawards.