After unveiling its first dedicated distribution centre in the Middle East in Jebel Ali Free Zone, Dubai, earlier this year, GE Lighting has said it will be expanding further with new products and educating people on lighting.
Tamer Al Shaer, regional channel manager, GE Lighting said it is prepared to create sustainable lighting in the region, and design products which improves people’s lives as well.
Al Shaer added lighting design in the Middle East region can be challenging because in a lot of countries, the level of awareness on sustainability and other issues has yet to be on par with the rest of the world.
“We conduct seminars and educate people about lighting, which accounts for 20% of carbon emissions. Awareness and doing something about it can bring a humongous change and reduce the carbon footprint,” he added.
Al Shaer said saving energy doesn’t mean the lighting systems need to be bulky. “We can save energy and still look good. We have moved from where we were two years ago, when light bulbs looked bulky.”
Aesthetically pleasing light sources which save energy are as good as, if not better than, conventional light bulbs, he said.
GE Lighting will be launching a new street, outdoor Light Emitting Diodes (LED) fitting of 250w in the region in Q4 2011.
“We are expanding into the region, investing in more people here and expanding the team. Our infrastructure and new product line-up is very exciting,” said Al Shaer.
GE Lighting, the first to create LED technology, he said, will have over 2000 products in its dedicated Middle East warehouse, which will be one of the largest showcases of its products beside its EMEA headquarters in Budapest, Hungary.
In the UAE, GE Lighting has worked on 70% of street lighting in Abu Dhabi, as well as for several projects across the country.