Muar, the furniture design capital of Malaysia, has geared up under the title of Muar Furniture Association (MFA) as it prepares to once again represent home city at Kuala Lampur’s Malaysian International Furniture Fair (MIFF) from March 4- March 8, 2014.
With MFA’s alliance with UBM Asia to participate in the Malaysian furniture fair, MIFF 2014 is expecting a 30% increase in participation following the success of the fair’s 2013 edition.
Mr. Neo Chee Kiat, president of MFA, said: “We are very happy with our partnership with a global organiser like UBM. During MIFF 2013, our exhibitors were able to sell to more countries and approached by buyers from small emerging markets who were willing to pay for quality products. We would like to have a bigger hall next year to accommodate more exhibitors due to good response.”
The MFA-UBM Asia alliance strengthened MIFF’s position as a leading industry trade show in Southeast Asia as well as a global design event, and the launch of the MFA hall doubled the presence of Muar exhibitors at MIFF.