Objects of Desire is a great networking opportunity, says Roca.

Roca's Samer Deeb

As a repeat sponsor, Commercial Interior Design values its ongoing relationship with bathroom supplier Roca. By sponsoring the event, Roca ensure that the bathroom industry is well-represented with the region’s latest technology best reflected. Roca is a fourth sponsor in addition to Gaggenau, Superstudio and Marmo Classic Stones Factory.

Samer Deeb, area manager for the middle East and South Asia market, explains that Roca’s ongoing support of Objects of Desire simply comes down to the pure opportunity the relationship provides. He explains: “Objects of Desire is an opportunity for interior designers to meet each other in a relaxed ambience, different from what one can expect when attending a design fair or conference.

“Therefore, the way it has been set up truly allows for the exchange of opinions and ideas about the new developments and solutions available for the design industry. The event allows us to meet with designers and show our products in a nice environment.”

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According to the area manager, Objects of desire is a great vehicle to communicate and nurture information about design, innovation and sustainability, which is something that Roca greatly values.

“The event allows designers to get familiar with innovative design solutions and as Roca, we are honoured to be able to contribute to the challenging world of interior design,” Deeb adds.

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