dmg :: events has announced that its two flagship interior shows INDEX International Design Exhibition and The Office Exhibition will come together in 2013 to create an ‘Interiors Super Show’ for the Middle East & North Africa.
The decision to bring these two brands together was taken after months of research into the changing landscape of the global interiors market, and to further support the continuing evolution of INDEX .
“I am delighted that The Office Exhibition will become part of the INDEX International Design Exhibition next year,” said Naomi Barton, event director, INDEX.
“The Office Exhibition has already cemented its place within the Middle East commercial design industry, but the synergy with INDEX makes perfect strategic sense, and we look forward to driving the show forward.
“By adding new profiles, developing the show and attaching the show to a larger regional design show, The Office Exhibition can only benefit and grow organically to become the region’s premier commercial design event”.
As the total spend on interior design in the GCC is expected to top US$56 billion in 2012, more and more manufacturers and suppliers are expanding and diversifying their range of products and services to target the entire spectrum of interiors fit‐out and refurbishment projects.
Also, more architect and design companies are expanding their consultancy capabilities to cross the boundaries between commercial, residential, hospitality and retail design to chase lucrative fit‐out projects across the region.