The Change Initiative will open a one-stop sustainable store in Dubai offering customers a ‘Whole of Life’ business model in five categories: Energy, Water, Waste, Food, and Lifestyle.
The first company of its type in the region, the 4,000m2 facility in Al Barsha aims to change behaviours by bringing together programmes and information that can help people make more responsible lifestyle choices.
“The Change Initiative Dubai will be an exciting and convenient new flagship store for environmentally-friendly services and products,” said Robert F. Kennedy, Jr. company board member and global environmental advocate.
“Never before has the opportunity to experience and purchase sustainable products been offered in a single location, nor such a breadth of class-leading solutions for homes and businesses alike.”
Established in 2008, The Change Initiative has formed partnerships with global brands and multinational firms specialising in everything from sustainable cleaning products to solar panels, household appliances to building solutions.
The Change Initiative is targeting up to 25 showrooms in the Middle East and Asia, and hopes to expand its 40-strong team to 5,000 employees over the next five years.