Panasonic Marketing Middle East to be USGBC LEEDS certified

The Panasonic office in Jebel Ali

Panasonic Marketing Middle East is looking to get US Green Building Council (USGBC) LEED certification for existing buildings at its Middle East and Africa headquarters, located in Dubai, by 2012.

“We have to be a socially responsibly company if we are to leave behind a green and sustainable future, and the LEED certification is just one of the important steps in Panasonic’s green revolution,” said Anthony Peter, associate director, Direct Communications & Customer Care (DCCC) Group, Panasonic Marketing Middle East FZE.

“As a global leader in the electronics industry, we want to be the first to establish an industry standard by reducing CO2 emissions by 15% from our facilities and double the sales of our industry-leading environmentally-friendly superior green products in the region. We will also encourage Panasonic employees to lead conservation efforts in cooperation with the local communities,” added Peter.


Panasonic is working under the consultation of Middle East Centre for Sustainable Development (MECSD) to get the LEED certification.

“MECSD is well known in the region as the go-to people for sustainability services and technology. We work with decision makers in government, private businesses, NGO’s and others to develop and implement sustainable policies and methodologies that are simultaneously beneficial to the global economy, the global environment, and the social well being in the Middle East,” said Thom Bohlen, chief technical officer, LEEDS AP, Middle East Centre for Sustainable Development.

Across the Middle East region, MECSD helps rolling out certified green buildings to developers, building owners, and government agencies. The organisation provides sustainability services for both new and existing projects, and assists in achieving LEED Certification under USGBC/EGBC Guidelines.

MECSD has LEED Certified 19 buildings in Dubai, with one platinum certification, 9 gold certifications, and 9 silver certifications.

MECSD is expanding its sustainability services to other areas including Abu Dhabi, the northern emirates and other countries within the Middle East.

“By using much less energy, LEED-certified buildings save money for their owners and the businesses that occupy them, and as a result reduce greenhouse gas emissions, contributing to a healthier environment for residents, workers and the larger community,” added Bohlen.

This entry was posted in Thoughts and tagged , , , , . Bookmark the permalink.

Add a comment

Your email address will not be published. Required fields are marked *