New products to be launched at Domotex Middle East 2011

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Flooring companies will be launching new products and designs at the sixth annual Domotex Middle East, the region’s flooring trade show.

“One of the highlights of Domotex Middle East is seeing the new designs and products that exhibitors reveal at the show. The show attracts the really serious buyers – last year over 81% of visitors confirmed a buying agenda – so it is the perfect environment for new product launches,” said Angela Schaschen, managing director, Deutsche Messe Dubai Branch, organiser of DOMOTEX Middle East.

Abu Dhabi National Carpets (ADNC) will showcase new Yamaguchi and Axminster designs and colours. It is the only company in the UAE to produce tAxminster carpets and the first to introduce Yamaguchi tufted carpets to the region. ADNC has provided carpets for the Shangri-la Resort Hotel in Abu Dhabi, Jumeirah Zabeel Saray Palm Islands in Dubai, Prince Mohammed Bin Fahd Palace in Riyadh, the Al Suhar Mosque in Muscat and many more.


“We are excited to preview our new designs and colours at Domotex Middle East. We have been seeing a strong demand in the market for retro and abstract designs, in addition to the more traditional designs and colours. Since our clientele ranges from contemporary hotels to mosques to palaces, we have a huge variety of designs to meet the varied needs of the market and we also create bespoke designs,” said Rene Fredriks, general manager, ADNC.

Dubai-based Creabuild is launching its new T-Cover products, which offers temporary protection for floor surfaces, with designs tailored for hard flooring and carpeting. The floor protector stops fading, leaves no residue, is designed for heavy floor traffic and is heat resistant. Creabuild also provides a recycling service for all customers, collecting the protective sheeting once it is finished with and depositing it at a recycling plant, to be made into new plastic products.

BSH Walls and Floors ME, based in Jebel Ali will be launching three new Primeflors Nylon collections which are inspired by three places: Tahiti, Kashi and Sapporo. They feature matching patterns in six colours with recommended monolithic, quarter-turn and brick-ashlar installation.

Regional exhibitors include Platinum sponsor Al Abdullatif Industrial Investment Co, Riyadh, and Gold sponsor Mada Carpet Company from the Kingdom of Saudi Arabia.

Other exhibiting companies are Al Ameemi International/Berry Floor, Al Nahar Wood Floors/Einwood, Balta NV, Estillon, Foxi & Graph, Greenwood General Trading/Kronotex Gmbh, Luz Mendez Design, Messara Trading, Rasoul Isfahan, Rossetta International Fze, Roya Manufacturing/Walls and Floors, Tanweer Investments, United Carpet Industries Fzc and many more.

The show will be held at the Dubai International Convention and Exhibition Centre from September 12-14, 2011.

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