Jean Nouvel’s Qatar National Museum offers public chance to design new logo

NMQ

Jean Nouvel’s National Museum of Qatar is asking for ideas for its new logo and branding as part of a nationwide competition to encourage public involvement in design.

All Qatari nationals over the age of 18 will be able to enter before the building in Doha opens next year.

Qatar Museums describe the move as a chance to “leave your mark on a national icon”.

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The submitted designs for the will be judged by a panel which will include senior executive members of the group.

The winning suggestion will be announced on 29 September 2015, and the museum’s design agency Pentagram will oversee its transformation into what is calls “a workable visual identity”.

“The new logo and visual identity aims to incorporate aspects of heritage and innovation,” said Pentagram. “We believe it is vital that the museum is recognised as an international cultural destination, surpassing museum standards.

“We want to create a brand that is a true reflection of the new National Museum of Qatar which will act as a personified image of Qatar and the future without relinquishing the heritage and traditions of the past. The brand will be full of energy and motivation, to inspire the nation.”

Although Qatar Museums will retain ownership of all submitted designs, it has promised to fly the winner to London for two weeks, where he or she be given the chance to work alongside Pentagram to complete the project.

The final visual identity will then be deployed across 25 different applications, which will likely include the museum’s website, signage and promotional material.

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