RAK Ceramics has been named a UAE SuperBrand in 2011, for the third consecutive year.
The award ceremony was held on July 11, 2011, at the Intercontinental Hotel, Dubai Festival City. SuperBrands Council, the world’s largest independent brand arbiter, presented the award to RAK Ceramics.
“It has always been our commitment to maintain the highest standards of quality and excellence across all our operations, particularly in upholding our reputation as a brand leader across global markets. We are pleased therefore that the SuperBrands Council has reaffirmed the success of our efforts by conferring the UAE SuperBrand award for the third year in succession,” said Dr Khater Massaad, CEO, RAK Ceramics.
“This distinction will surely give us greater motivation to reach new heights of success and establish new quality benchmarks in the global ceramic tile and bathware industry,” he added.
The company’s market reach covers more than 150 countries and offers a comprehensive selection of products in the global market.
RAK Ceramics has been a consistent winner of various industry distinctions. It has been named as one of the top four brands in the UAE by Brand Finance Middle East of the UK, Company of the Year by Arabian Business Awards, and the MRM Business Award for manufacturing.
RAK Ceramics was also awarded the Best Brand at 2010 Middle East Business Leaders Summit and Awards in Dubai, while Ceramic World Review also officially recognised RAK Ceramics as the world’s largest manufacturer of ceramic tiles.