RAK Ceramics spoke about the latest global trends, ceramics production and consumption pattern in the UAE during its participation at the World Ceramic Tiles Forum, held recently at the JW Marriott Hotel in Mexico City.
It was joined by other major stakeholders of the global ceramic tile industry and international ceramic tiles associations representing countries such as Italy, Germany, Spain, USA, Mexico, Brazil, Argentina, China, Japan, Australia, Turkey, and Ukraine.
Topics discussed included emerging technical challenges, standardization, trade issues, sustainability and international tile marketing efforts.
Some of the global tile trends discussed included the growing demand for larger format of tiles, various tile sizes and slimming of tiles, where RAK Ceramics’ RAK Slim range was one of the highlights.
In addition, RAK Ceramics also shared UAE’s commitment to sustainability, with Masdar City in Abu Dhabi being highlighted as the world’s most sustainable city relying on renewable energy. RAK Ceramics’ role as the founding member of Emirates Green Building Council and its commitment to launch sustainability was highlighted with its eco-friendly product range and environmentally friendly manufacturing facilities.
“The forum gave an opportunity for us to present our insights on global ceramic tile trends, the ceramics industry in the UAE and its influence in the international markets,” said Abdulla Mahmood, Head- MARCOM, RAK Ceramics.
Mahmood added the firm’s expansion plans in North and South America continue to gain momentum, driven by the rapidly growing demand for premium-quality ceramic tiles and bathware across the region.