Working on its plans to establish a presence in the French market, RAK Ceramics showcased its latest designs at the Castorama Fair 2011.
It featured the latest top-of-the-line products such as Prism and Sensation in the tile size of 25 x70.
The firm said the fair is ideal to develop a new network of retailers in France and European countries and its presentations helped generate strong sales leads from clients and distributors in European countries.
“Europe is a very important growth destination for RAK Ceramics because of the exceptionally huge demand for premium-quality ceramic tiles and bathware in that region,” said Abdallah Massaad, deputy CEO, RAK Ceramics.
“Quality, innovation and creativity are key elements that have helped RAK Ceramics stand out in the European market and the Castorama Fair 2011 was certainly an excellent venue to demonstrate these strategic advantages of the RAK Ceramics brand before our target audiences,” he added.