Roca has opened an exhibition space in Madrid working with architects Lamela and Saeta Estudi.
Roca Gallery began as an exhibiting space, but also a place for the city providing a cultural programme. It opened the Roca Barcelona Gallery in 2009.
Under the brand values of innovation, design and sustainability, it has installed Estudi’s sculpture re-interpreting the heart, in the Madrid and Lisbon venues.
The exhibition is in Madrid’s Lamela showroom building, divided into two floors covering 1,200 m2.
“The motto ‘Roca starts beating’ is inspired through Saeta’s proposal that recreates a big heart made of more than 3,200 porcelain hooks,” a spokesman said.
“The four meter high structure dominates the 75m2 display window and appears to beat with strength, providing the space with great architectonic beauty.
“This particular vision of the organ aims to show the heart behind Roca’s brand values through the 16m. x 5m. window to the soul.
In 2008, Estudi designed the Roca experience in the CasaDecor Madrid and Barcelona editions, followed by “The White City” that won the ASCER Interiors Award in 2009.
In the coming months, Roca Madrid Gallery will host temporary exhibitions open to the public including “Building the City” (showcasing the Architecture European Awards from the Mies van der Rohe fundation), “The Bathroom, a historic retrospective,” showing the bath space evolution and “Aral. The Lost Sea,” curated by Spanish director Isabel Coixet .