Starbucks have just opened up a smart new cafe in Las Vegas, and it’s laid out inside like a stadium. Designer of the store Eric Mele decided to get rid of the tables and chairs and install fitted stadium seating that can hold up to 40 people.
The seating was made out of walnut wood, black steel concrete and glass. Above the top of its design, patrons are able to watch a short documentary that chronicles the Starbucks process on a 150-square-foot movie screen.
Starting with the center theatrical stadium-style seating, the Starbucks is able to fit about 30 to 40 people in a much smaller capacity space than otherwise thought. Perimeter bench-style seating helps to complement this approach with a focus on intermixing patrons with one another. The new Starbucks also features a large movie theater screen that can be seen from all points in the location and plays a Starbucks-focused movie.
The new Starbucks also features a large movie theater screen that can be seen from all points in the location and plays a Starbucks-focused movie.
Mele says: “This is a unique seating experience tailored to the idea of theater. Customers can enjoy the tiered spaces on either side of the grandstand seating, which organizes the space architecturally while providing great views to the theater of our coffee bar or to that of the bazaar beyond.”