Superstudio to sponsor and exhibit at Objects of Desire Volume V

Superstudio, Mohsin Jawaheri

For the fifth consecutive year, Commercial Interior Design will select 100 remarkable designs for the annual Objects of Desire coffee-table book, sourcing products from design fairs, showrooms, book and whatever else that caught our eye.

For the first time ever, Superstudio is sponsoring Objects of Desire’s fifth book. The studio, which is a platform for exquisite design crafted by design professionals, has aligned itself with the coffee table book as both share an appreciation for quality work.

According to Mohsin Jawaheri, founder of Superstudio, notes that sponsoring the book was based on the decision to “promote and market our brands amongst interior designers and architects during the event and the different publications.”

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As he’s only ever heard positive feedback about the publication, Jawaheri looks forward to the fifth edition as well as mingling with the audience present at the book launch. As we received hundreds of visitors last year, Commercial Interior Design is looking forward to an even large footfall.

Business-wise, Jawaheri notes that sponsoring Objects of Desire is “part of our annual marketing and PR budget. We feel that this is a great platform to network and expose some of our products and brands.”

Jawaher adds that Superstudio’s mentioned marketing campaign refers to the company’s vision for this coming year. He explains: “Our goal for 2015 is market awareness and promoting our brands via such industry events [as Objects of Desire].”

Objects of Desire’s book launch event will be taking place at The Fridge, Dubai on the 6th of May.

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