UAE designers invited to take part in 2017 Lexus Design Award

LDA 2017 logo

The international Lexis Design Award will be launching its fifth edition in 2017 and is inviting UAE creatives to submit their proposals for the theme ‘Yet’.

The contest will be mentored by designer Max Lamb and architects Neri & Hu as well as Italian designer Elena Manferdini and experimental practice Snarkitecture.

The programme will introduce 12 finalists and their works during the 2017 Milan Design Week, judged by Pritzker Prize-winning Japanese architect Toyo Ito, among others.

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Four of the 12 finalists will prototype their designs with a budget up to AED107,000, and will then present their designs in the Lexus Milan Design Week experiential space to win the Grand Prix award that will then allow the opportunity to bring the prototype to production,

Commenting on the theme, the executive vice president of Lexus International, Yoshihiro Sawa said: “At Lexus, our ‘Yet’ philosophy gives us the courage to combine elements that at first seem incompatible – superior ride comfort ‘yet’ exhilarating driving dynamics – for example.

With ‘Yet’, we don’t compromise; we harmonize to create synergy that reveals unexpected yet amazing new possibilities. ‘Yet’ is the catalyst that triggers breakthroughs, the spark that ignites an explosion of creative potential. ‘Yet’ drives Lexus to explore visionary frontiers of design and technology that will shape tomorrow’s mobility”

The 2015 edition of the competition saw UAE-based designer duo Emanuela Corti and Ivan Parati win the Grand Prix title for their ‘Sensewear’ submission which is a collection of clothes and accessories that emphasize the use of senses, corresponding with the theme of the competition on that year.

The duo also gained further exposure at design events in Tokyo and Moscow.

“The constant increase in the number of participations from the UAE is testament to the amazing talent existing in this country especially in the art and design scene,” said Chris Buxton, acting managing director of Lexus at Al-Futtaim Motors, the exclusive distributor of Lexus in the UAE.

“After winning the Grand Prix in 2015, we committed ourselves to continue promoting the competition to show the world the potential we have in the UAE. We wish to see this year an even greater response from UAE-based artists who will hopefully qualify and take their work to the international stage at Milan Design Week 2017.”

Entries to the Lexus Design Award 2017 competition will be accepted from now till October 2016. The twelve finalists will be announced in early 2017.

 

 

 

 

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