UK accounts for 25% of RAK Ceramics’ bathware sales

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RAK Ceramics has announced it recently launched its Opulence collection in the UK.

The launch event was held at RAK Ceramics’ head office showroom in Petersfield. The UK is currently the biggest market for RAK Ceramics’ bathware products, accounting for up to 25% of global sales.

“Opulence further strengthens our premium range of products being offered in the UK and other European markets, reaffirming our strategy of catering to a wider range of customer tastes and preferences,” said Abdulla Mahmood, head – marketing and communications, RAK Ceramics.

“RAK Ceramics is pleased with the enthusiastic market response to the Opulence brand, which we believe serves as a confirmation of the reputation of RAK Ceramics as brand of choice in the UK market.

“The successful launch of Opulence will definitely give us the momentum to unveil more products and innovations as we aim to further expand our market share in the UK,” he added.

The Opulence collection is designed to appeal to urban customers, and is available in feminine and masculine designs.

It is available in Alpine White and comes in back-to-wall, wall-hung and close coupled designs.

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