Dutch cosmetics retailer Skins 6|2 commissioned UXUS to design their first pilot store in the USA.
Located at the Cosmopolitan Hotel in Las Vegas, the brief was to create an aspirational, yet accessible shopping experience showcasing a wide variety of brands and products.
“When Skins 6/2 Cosmetics’ owners approached us to establish their brand in the US, we were thrilled at the opportunity to re-think the cosmetics retail experience,” said Oliver Michell, UXUS partner.
“The site’s prime location at Las Vegas’ newest destination – the Cosmopolitan – was the ideal platform for launching the brand and concept, bolstered by distinguished neighbors such as London fashion retailer All Saints and New York’s famed Blue Ribbon Sushi, to name a few,” he added.
“So the challenge was to create an inspiring venue to showcase some very exciting cosmetic and perfume brands, and inject some magic into a new-built space (keeping in mind the Las Vegas factor…).
“By juxtaposing simple elements treated in unusual ways, strong visual merchandising opportunities and playing up the scale of the space, Skins 6/2 stands out as a dramatic, spontaneous boudoir – and the customer response has been wonderful. Many shoppers have already mentioned they take away the feeling of having been inspired, which really is the ultimate goal of any good retail experience,” said Michell.
The design was inspired by the dynamic and ever-changing nature of street markets. Loose groupings, stacks of boxes, and familiar fixturing keep the shop accessible and exciting.
It was important to create this flexibility within the store, to allow for new products and services introduced.
The ceiling and walls are covered with metallic and luminous elements. Touches of whimsy, such as the 100+ hand and vanity mirrors studding the make-up area’s wall, and the ribbon of weathered pressed-tin ceiling tiles that wrap down to create a dramatic entrance, infuse the space with a deconstructed boudoir attitude
Project Information Project: Skins 6/2 Cosmetics Client: Supergaaf LLC Architect: KGA Architecture Designer: UXUS Total floor area (m2): 201m2 (2163 sq. ft.) Floor: Self leveling concrete topping Feature Lighting: Jean Pelle (large bubble chandeliers) Anglepoise type 75 Furniture: White Oak, Colorcore Formica, grey mdf Other: Ceiling raft and entry doors from embossed metal tin tiles