Esi Design transformed the lobby of Terrell Place in Washington, DC, owned by Beacon Capital Partners, with 160m2 of motion-activated media.
Technology and media are seamlessly integrated into architectural surfaces, creating an ever-evolving artwork that captures the pulse of the building.
ESI’s designers unified the expansive first-floor lobby space by treating it as a single media canvas. By installing large-scale, reactive media on lobby walls and corridor portals, they created a sense of connection across the building’s common areas.
The displays include three content modes – ‘Seasons,’ ‘Color Play,’ and ‘Cityscape’ – offering a selection of scenes that can be programmed with varying durations and sequences, ensuring that tenants never see the same scene even if they arrive and leave at the same time every day.
The ‘Season’ mode shows the lifecycle of the iconic Washington, DC cherry trees. In the ‘Spring’ phase, as people pass by the screens, their movement causes the trees to blossom until eventually, their petals fall off; when people pause in the lobby, they trigger butterflies to flutter.
Color Play’ shows algorithmically-generated patterns of multi-color threads which spread across the walls, weaving a tapestry that reflects the activity of Terrell Place.
‘City Scape’ pays homage to the city of Washington, DC with iconic architecture, statuary and transportation scenes that are brought to life by people passing by.
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