Al Habtoor Group, one of the UAE’s best-known business houses, has signed a deal to build the world’s first Fashion Hotel, branded by Fashion TV, in Dubai.
The five-star hotel in the heart of Dubai will be owned and operated by the Al Habtoor Group.
Michel Adam, president of Fashion TV global network, sealed the agreement with Mohammed Al Habtoor, vice chairman and CEO of the Al Habtoor Group, on the sidelines of the Cannes Film Festival.
The exterior of the 30-storey building will display a projection using the world’s largest LED screen, at100 metres, broadcasting the latest Fashion TV highlights round-the-clock.
“Its 200 rooms will be equipped with the most sophisticated climate control, lighting and audio-video technologies and will make extensive use of the latest 3D equipment. They have access to Fashion TV’s 30 channels, as well as the biggest Fashion DVD library in the world, offering 50,000 DVDs on the history of fashion,” said Habtoor.
The hotel will contain a variety of restaurants, bars, lounges, nightclubs, spas and cinemas, as well as fashion-themed rooms.
“For years, we have wanted to create the ultimate fashion-themed hotel, aimed at providing Fashion TV viewers, models and businessmen and women with a memorable fashion experience,” said Adam.
“It’s a great pleasure to sign an agreement with Mohammed Al Habtoor, to share this vision and make this fantastic, global project a reality. Hotel experiences will no longer be the same,” he commented.
“It’s an exceptional project and one which is likely to have a massive impact on Dubai, making it the future fashion capital of the world. The city will certainly never be the same again,” he added.
The Al Habtoor Group and Fashion TV said they plan to make it the first of a chain of Fashion Hotels in key fashion locations around the world.
“The hotels are likely to appeal, not only to the ever growing global fashion community, but to sophisticated urban professionals and tourists,” noted Adam.
“They will also be designed to cater for large-scale fashion industry and promotional events, as well as fashion shows, VIP parties, photo and movie shoots. They will be an ideal location in which to hold celebrity interviews, as well as a host of other social engagements,” he added.