Danish studio BIG’s designs for toy brand Lego has been unveiled and showcases a visitor centre inspired by the company’s famous plastic bricks.
The 7,600 square-meter building will be mounted in a public square in Billund, Denmark, the home towm of Lego. BIG’s designs will resemble gigantic Lego bricks that are “combined and stacked in a creative way to create an imaginative experience both outside and inside.”
Bjarke Ingles, founder of BIG stated: “It’s going to be looking at Lego from all its different aspects—Lego as an art form, its cultural impact.”
The building will house exhibition spaces, retail units, a café and also include several rooftop gardens as well as sheltered spaces beneath the building that will be accessible to the public.
In a statement on the company’s website, marketing spokesperson Peter Folam said: “The creative use of the Lego brick shape is a true visualisation of the systematic creativity that is at the core of Lego play.”
Construction for the project is set for the beginning of 2014, with completion planned for 2016.