Marking its 12th consecutive year at the Big 5 construction show, RAK Ceramics showcased its latest Wood Art collection. A series of contemporary Gres Porcellanto wood finished tiles, Wood Art is a reflection of the brand’s commitment to eco- friendly products offering an alternative to natural wood.
“We are seeing a lot of trends towards natural finishes such as stone and wood,” said general marketing manager, Abdulla Mahmood. “These tiles have eco- friendly properties and are almost replicas of natural wood materials.”
Mahmood explained that there are multiple benefits to using tiles with wooden finishes as opposed to natural wood. Ceramic tiles are durable, economical and easy to maintain.
The company is using a highly advanced digital printing machine that results in high quality finishes that are near identical to natural wood.
Included in the collection is the Vintage tile, inspired from gracefully aged wood with warm tones for interiors. The Sequoia tile under the same collection has a contemporary design influenced by a natural wood finish which is best suited for flooring in lawns and walls for living rooms.
Another interesting tile is the Cargo Wood that takes its inspiration from embossments and stamps of wooden cartons in cargo shipments.
Alongside its wooden finish tiles, RAK Ceramics also exhibited its Surface, Sheen and Metallic collections. The Surface tile, with its concrete texture, is ideal for modern architecture and interiors, and is available in 11 colours and three finishes.
The Sheen collection on the other hand possesses subtle shades of gold, produced using the latest technologies. Combined with light and delicate designs, it exudes a golden gleam onto selected interior spaces.
Speaking of the ceramic market and the construction industry, CEO, Abdullah Massad commented: “We feel that there is some improvement in construction activities in the UAE and the region as a whole. This is something that is driving further demand for ceramic tiles in the region.”
Speaking of Dubai winning the Expo 2020 bid, Massad said: “We are hoping that Dubai win the bid for the Expo 2020. This will lead to greater contracts for us.”
As well as producing a new collection, RAK Ceramics have been busy with various projects in the region including the Dubai Internation Airport expansion, numerous retail outlets in Dubai Mall, Banana Island Resort Village in Qatar, the Financial Centre in Riyadh as well as the Princess Nora Bint Abdulrahman University in Saudi Arabia.